Profile

Art+Freedom

Art+Freedom is a creative agency based in Perth, Western Australia. We take a non-prescriptive approach to our work, preferring to take on projects because they pose a fresh, exciting challenge, or because we share a vision or common goal with a client. This open ethos leads to work across multiple disciplines: from creating a brand identity to packaging design; designing and building exhibition displays to producing a series of short films; from curating immersive cultural experiences to designing, building and project managing public art installations.

Whatever the project, Art+Freedom will stay true to its values: to collaborate with the best talent, to treat the client as a partner, and to create work that is beautiful, affecting and effective.

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RICHARD KEENAN, DIRECTOR

Richard has 20 years’ experience in visual communications, as Creative Director,  Graphic Designer and Producer across multiple disciplines.

From London, Richard art directed Time Out London magazine, the biggest weekly in the UK. In Australia, he has worked on national and state-wide campaigns for WA Day Festival, Curtin University, Department of Health, Dept of Education, ATCO Gas, Betts Shoes, Home Base, Fortescue Metals Group, Alcoa, Lifewood, Eyres and City of Swan.

In the not-for-profit space Richard has collaborated with Celebrate WA and Ochre Contemporary Dance Company on significant Aboriginal cultural film projects. Currently, Richard is working with Dept of Education, Dept of Health and Dept of Justice on a sculpture park for Fiona Stanley Hospital, a project funded by Lions Club.

Our Collaborators

James Roget, Sculptor

With 25 years of passion, creativity and experience applied to a broad spectrum of disciplines, each project James undertakes is approached as an art form in and of itself.

James has been at the forefront of the laser cut revolution in sculpture and decorative metalwork Australia since 2007. Working with different materials – stone, concrete, clay, metals, woods, renders – he creates original and beautiful work, whatever the scale.

Guy Calaf, Filmmaker

Guy Calaf is a photographer and director. After studying communication science and photography in Milan and Paris, he began his career as a photojournalist in Iraq in 2003.

His love for film started in 2010 while producing a documentary in Afghanistan, which was later nominated for an Emmy Award. From 2015-18 Guy was head of content for Action Against Hunger.

He brings to his visuals and his storytelling a deep and empathic connection with the people he photographs and films.

Malcolm MacLean, writer and creative director

In three decades as an advertising writer, Malcolm has created award-winning campaigns for local and national clients including Bunnings Warehouse, Red Rooster, IKEA, Channel 7 News, Cash Converters, RAC, RSPCA Australia, Adultshop.com, Drug Aware, Federal Govt health campaigns, and Tourism WA.

Malcolm worked as a senior creative in Perth’s 3 biggest ad agencies before creating his own more digitally-led consultancy in 2016. He loves keeping at the forefront of communication technologies, and applies strategic creativity to social media campaigns, digital advertising platforms and content creation.

Malcolm enjoys collaborating with Richard to create engaging videos, advertising campaigns, website content, printed collateral, activation concepts and social media.