WA Day
A lasting brand identity and a bold, playful campaign celebrating Western Australia.
We created the WA Day brand logo for Celebrate WA, establishing a timeless identity that embodies the spirit of togetherness and state pride. Designed to be bold, inclusive, and instantly recognisable, the logo continues to serve as the foundation for WA Day celebrations, reinforcing its significance as a day for all Western Australians.
The WA Day brand mark lit up the sky over Perth opening the 2024 WA Day Festival, featuring WA’s biggest-ever drone light show.
10 years on, the WA Day logo continues to be the enduring symbol of WA Day, representing unity, pride, and celebration across the state.
In 2015, we commissioned celebrated artist and illustrator Noma Bar to design the campaign artwork for the state-wide WA Day celebrations. Inspired by Western Australia’s laid-back lifestyle, the brief naturally led to ‘Relax’—a striking illustration of thongs as the lead artwork.
Each event within the celebrations was represented through Noma’s signature use of negative and positive space. The SOTA music festival was depicted by a stylised pair of guitars, symbolising a male and female duo. The ‘Come Out & Play’ family events across the state were illustrated with a vibrant balloon and an art pencil. Finally, the campaign’s call to action—a pledge to relax—was captured through a raised hand and a reclining figure.
We created these beautifully crafted programs for the 2015 Western Australian of the Year Awards, the flagship event of the WA Day celebrations. Featuring a striking foldout cover, Noma Bar’s illustration seamlessly blends the Perth skyline with event attendees in formal dress. Gold foil detailing enhances the design, adding prestige and elegance to this standout piece.
art+freedom creative director Richard (left) and Noma Bar created large stencils of the campaign artwork at the festival in the Perth Cultural Centre on WA Day, inviting members of the public to spray-paint messages onto them. Once filled, the masks were peeled away to reveal vibrant, graffiti-style artworks created by the community—art by the people, on a day for the people.